This is a fairly typical response when first introduced to the idea of a menstrual cup. I’ll admit, it isn’t pretty. No one likes to imagine a reusable vaginal insert that collects the menstrual fluid. But let’s be real – vaginal bleeding isn’t (and never will be) pretty – so let’s start by dropping the shame around menstruation. And once we’ve gotten over that, we can address something that’s a lot less pretty: the amount of waste that half the population is producing in relation to their monthly cycle.